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Runner training at sunset on the coast

Game Changers Running Company · Est. 2012

Your pace.Your people.Your store.

Independent running stores in Richmond Hill, St. Simons Island & Amelia Island - expert shoe fitting, the brands you love, and a community that runs together.

3 great locations · 1 amazing team

The running store that knows your name

Since 2012, Game Changers Running Company has served runners, walkers, and active people across Coastal Georgia and Northeast Florida. We stock a wide selection of the top brands in the running industry, and our team brings decades of experience - from first 5Ks to Ironman finishes and everything in between.

Our story
The Game Changers Running Company team together in store

14+

Years serving runners

Featured running shoes available in the Game Changers online store

Now in store & online

Shop the Novablast 6

Let's Go

Find your store

Three stores. One family.

All location details
Group of runners at the Richmond Hill group run

Richmond Hill

8872 Ford Ave #207
Richmond Hill, GA 31324

  • Monday - Friday10:00 AM - 7:00 PM
  • Saturday10:00 AM - 6:00 PM
  • Sunday12:00 PM - 5:00 PM
Runners gathering at the St. Simons Island group run

St. Simons Island

264 Redfern Village
St. Simons Island, GA 31522

  • Monday - Friday10:00 AM - 7:00 PM
  • Saturday10:00 AM - 6:00 PM
  • Sunday12:00 PM - 5:00 PM

The Fit Process

Shoes that feel like part of your foot

We take the guesswork out of footwear. Our trained team observes your stride, scans your feet, and matches you with the right shoe the first time - so you stay supported, comfortable, and injury-free.

  1. Shoe & Foot Review

    Your old shoes can tell a story. The fit, wear pattern, and mid-sole compression give us valuable information that helps determine which features worked for you - or possibly caused problems.

  2. Consultation & Scanning

    Our staff will ask about your weekly mileage, long-term training goals, typical running surface, and history of injury or foot problems. We examine foot shape, width, and arch height on our state-of-the-art foot scanner, and perform a gait review to accurately recommend the proper footwear category for your degree of pronation and specific usage.

  3. Selection & Sizing

    Once we've determined the characteristics of your feet, we recommend a footwear category - for day-to-day training, Neutral or Stability. We explain how the features in each shoe benefit your foot type, account for sizing differences between brands, and pull a variety of models from several manufacturers so you can compare and find the pair that truly fits.

  4. Test Run & Final Fit

    Finally, test the shoes on our treadmill or with a trip around the store. Test runs help you feel the cushion, support, and sizing - the only way to feel the transition from heel strike through toe-off. Your running shoes should feel like an extension of your foot. After that, you're ready to enjoy your new shoes!

Amelia Island weekly group run gatheringRunners of all paces training together

Group runs & events

Free group runs, every single week

All paces and experience levels are welcome at our weekly runs in St. Simons, Richmond Hill, and Amelia Island. Try new gear at shoe demos, stay accountable, and connect with people who love to move. No registration - just show up.

  • Tuesday Group Run & WalkTuesdays · 6:00 PM · Amelia Island, FL
  • Tuesday Group RunTuesdays · 6:00 PM · Richmond Hill, GA
  • Thursday Track NightThursdays · 6:00 PM · Richmond Hill, GA
  • Monday Group RunMondays (alternating) · Morning & evening options · St. Simons Island, GA
Join a group run