
Richmond Hill
8872 Ford Ave #207
Richmond Hill, GA 31324
- Monday - Friday10:00 AM - 7:00 PM
- Saturday10:00 AM - 6:00 PM
- Sunday12:00 PM - 5:00 PM
Game Changers Running Company · Est. 2012
Independent running stores in Richmond Hill, St. Simons Island & Amelia Island - expert shoe fitting, the brands you love, and a community that runs together.
3 great locations · 1 amazing team
Since 2012, Game Changers Running Company has served runners, walkers, and active people across Coastal Georgia and Northeast Florida. We stock a wide selection of the top brands in the running industry, and our team brings decades of experience - from first 5Ks to Ironman finishes and everything in between.
Our story
14+
Years serving runners
Find your store

8872 Ford Ave #207
Richmond Hill, GA 31324

264 Redfern Village
St. Simons Island, GA 31522

1881 S 14th St #5
Fernandina Beach, FL 32034
The Fit Process
We take the guesswork out of footwear. Our trained team observes your stride, scans your feet, and matches you with the right shoe the first time - so you stay supported, comfortable, and injury-free.
Your old shoes can tell a story. The fit, wear pattern, and mid-sole compression give us valuable information that helps determine which features worked for you - or possibly caused problems.
Our staff will ask about your weekly mileage, long-term training goals, typical running surface, and history of injury or foot problems. We examine foot shape, width, and arch height on our state-of-the-art foot scanner, and perform a gait review to accurately recommend the proper footwear category for your degree of pronation and specific usage.
Once we've determined the characteristics of your feet, we recommend a footwear category - for day-to-day training, Neutral or Stability. We explain how the features in each shoe benefit your foot type, account for sizing differences between brands, and pull a variety of models from several manufacturers so you can compare and find the pair that truly fits.
Finally, test the shoes on our treadmill or with a trip around the store. Test runs help you feel the cushion, support, and sizing - the only way to feel the transition from heel strike through toe-off. Your running shoes should feel like an extension of your foot. After that, you're ready to enjoy your new shoes!
Brands we carry

Group runs & events
All paces and experience levels are welcome at our weekly runs in St. Simons, Richmond Hill, and Amelia Island. Try new gear at shoe demos, stay accountable, and connect with people who love to move. No registration - just show up.
From the blog